Founded in 2010 as part of the Kawan Lama Retail Group which focuses on marketing toy products. The first store is in Grand Indonesia, Jakarta with an area of ​​1,300 m2 that provides toys, baby needs, games for families, and hobbies.

Bring joy through a smile
With the tagline "Creating Smile", Toys Kingdom is always ready to bring a smile of joy to Indonesian children through its collection of quality toy products.

Complete Collection of Educational Toys
Toys Kingdom has more than 20,000 kinds of educational and inspirational items for all ages, which can be played indoors and outdoors, both at home and in public places such as schools, playgrounds, waiting rooms in hospitals, and others. Toys Kingdom has more than 50 stores located in more than 20 cities in Indonesia.

Supports Child Development
The toy collection from Toys Kingdom is specially designed to not only entertain, but also improve sensory and motor development, as well as train children's creativity and social sensitivity.